New text messaging service designed to keep Tulsa Tough riders, other athletes safe

Tulsa, Okla. (June 9, 2011) - Paramedics can use their mobile phones to enhance patient care at the Saint Francis Tulsa Tough, a three-day cycling festival to be held June 10-12, 2011.  

The event, which is expected to attract over 5,000 professional racers, amateur pedalers and recreational cyclists, will be the debut of a new SMS text messaging service devised by Docvia, a health care software company.  Paramedics from the Emergency Medical Services Authority (EMSA) have been trained to use the text messaging service, which represents a new utilization of Docvia's Invisible Bracelet (iB) health registry.

Paramedics will receive by text the name, age, gender and emergency contact information of injured cyclists when they text the cyclists' bib numbers to a special number established by iB.

"Patients usually can tell us their information themselves, but someone who's suffered a concussion, heat stroke or other serious injury while cycling may not be able to communicate.  It's in those rare but very serious cases that iB plays such a key role," said H. Stephen Williamson, president and chief executive officer of EMSA.  "Having basic information about patients - who they are, how old they are, who they want notified in case of an emergency - helps our paramedics provide better, and more complete care."

Participants in the Saint Francis Tulsa Tough were directed to create and activate their temporary iB profile in advance of the weekend events.  The service is being provided to cyclists free of charge.

Noah Roberts, chief executive officer of Invisible Bracelet, believes his new event-based registry could benefit athletes worldwide.  "Eventually, we'd like to offer free, temporary emergency medical registry for participants in other rides and races worldwide.  What's starting here in Tulsa has global applications," said Roberts.

Event organizers are encouraged to visit beginning in July 2011 to learn more about iB's new event-based service and enroll.

Athletes who desire year-round protection can purchase a $10 membership at Athletes receive a discreet button, called an ICEDOT Snap, which contains their personal membership number and can be easily attached to a sports jersey.

Malcolm McCollam, executive director of the Saint Francis Tulsa Tough, said members of the Tulsa Tough Elite Racing Team wear ICEDOT Snaps while training and in all races to which they travel.

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